A black and white pencil sketch of two Wilson NCAA footballs resting on the grass at the edge of a football field, with the field lines extending into the background.

 
College Athletics  |  NIL & Reform
By Steven Sheetz, PhD
 

Picture two rosters. One is stacked three deep at every position, built by donor collectives writing checks nobody else can match. The other is lean and purposeful, every player recruited because the staff actually needs him. Which team develops better leaders? Which game is worth staying up late for in November?

College football stopped being amateur the moment NIL, the transfer portal, and revenue sharing arrived. What it hasn't done is adopt the safeguards that keep professional leagues from collapsing under their own imbalance. Athletes have earned the right to share in the value they create, nobody serious argues otherwise. But the system is quietly sorting the sport into haves and have-nots, faster than most fans realize. Three reforms could bend that trajectory back: a $20 million team salary cap, a 100-player roster limit with no walk-ons, and multi-year player contracts.

The Widening Gap

The House v. NCAA settlement capped how much revenue schools could share directly with athletes, but NIL money outside institutional control was never included, and it shows. Wealthy programs and their donor networks keep pulling away from everyone else, and roster construction increasingly comes down to who has the biggest checkbook rather than who develops players best. That isn't competition. It's an arms race decided months before kickoff.

Forcing Real Decisions

A genuine $20 million cap changes the math for every coaching staff. Spend big on a franchise quarterback, and there's less left for the line protecting him. Nobody stockpiles five-star recruits at every position just because they can afford to. Programs would have to build rosters through discipline rather than sheer spending, and a hard ceiling kills the incentive to hoard blue-chip talent that never sees the field, freeing those players to go somewhere they'll actually play.

The Cost of Cutting Walk-Ons

Pair that cap with a 100-player limit and the elimination of walk-on spots, and every roster spot becomes a real investment instead of a courtesy. That's the upside. Here's the honest downside: this sport has a long memory of walk-ons who became legends — Baker Mayfield and J.J. Watt among them. Cutting that pathway means some future star never gets his shot, a real loss that shouldn't be waved away.

What Fans and Group of Five Schools Gain

Imagine a sport where talent spreads out instead of piling up in the same ten programs every year. Conferences get deeper, playoff races get wider, and rivalry weekends stop feeling like a formality.

The bigger shift may happen outside the Power Four entirely. Right now, a Group of Five program can develop a player for three years and lose him in a single portal cycle to a bigger collective and a bigger check. That isn't player development, it's a farm system with nothing coming back the other way. Shrink the spending gap and that calculation shifts: a player weighing a marginal pay bump against a program where he's already the face of the team, already trusts his coaches, is a player who stays. That's how Group of Five schools stop being a pipeline and start being a destination, giving programs like Boise State, Memphis, and App State a real chance to keep what they build instead of renting it out every January.

Ending the Annual Free-for-All

The transfer portal has turned every offseason into free agency, and nobody built for that kind of churn. Multi-year guaranteed contracts — two, three, or four seasons — would give players financial certainty and give coaches the ability to build a program instead of reloading one every year. Exit protections for extraordinary circumstances would keep the system fair in both directions.

No Reform Is Simple

None of this comes free. Antitrust law, Title IX, NIL oversight, and institutional autonomy will all have something to say about how this gets built, and getting it wrong is a real risk. A shared salary ceiling wouldn't erase every advantage either. Coaching, facilities, recruiting history, and fan support would still matter, and they should. This isn't about making every program identical — it's about making sure every program has an honest shot.

There's a darker risk too, one that reaches well beyond football. Football's revenue is what quietly funds wrestling, swimming, gymnastics, and a dozen other Olympic sports at most athletic departments.

Force top-tier programs to funnel tens of millions into a capped football payroll, and something in that budget has to give. Athletic directors won't cut football to protect track and field — they'll cut track and field to protect football. A handful of non-revenue programs could vanish almost overnight, taking with them a pipeline this country's Olympic teams have quietly relied on for generations. Any serious version of this reform has to reckon with that cost up front, not discover it two years in.

The Real Choice Ahead

Former NFL Commissioner Paul Tagliabue once said competitive balance is the lifeblood of professional sports. College football has reached the point where that line stops sounding like a platitude and starts sounding like a warning. If championships become a function of spending power alone, the fans who make this sport what it is will eventually stop showing up.

College football embraced professional economics. Now it needs professional governance to match. A salary cap, a roster limit, and enforceable contracts won't fix everything wrong with the sport, but they would restore the idea that you build a winner, you don't just buy one. The teams that develop the best cultures should be the ones hoisting trophies, not just the ones with the deepest pockets.

 
Selected References

House v. NCAA settlement materials and College Sports Commission guidance on revenue sharing.

NCAA Division I governance documents regarding football roster limits.

Fort, R. Sports Economics. On competitive balance.

Tagliabue, P. Public remarks on competitive balance in professional sports.

 
About the Author
Pencil sketch portrait of Steven Sheetz

Steven Sheetz, PhD

Director of Professional Development

Virginia Health Sciences at Old Dominion University

 

Steve leads leadership and faculty development initiatives at Virginia Health Sciences at Old Dominion University, designing programs that strengthen individuals, teams, and organizational culture. With more than 25 years of experience in organizational development, coaching, and talent development, he is passionate about helping people and organizations perform at their highest level.

Beyond his professional work, Steve is an avid college football fan who closely follows the evolving landscape of collegiate athletics. His writing combines leadership science with a lifelong passion for college sports, exploring how culture, strategy, and governance shape success both on and off the field.